S.H.E. the SEARCH HUMAN EQUALIZER

S.H.E. transforms the way we see women by transforming the way we search. With S.H.E., you’re helping give women’s accomplishments the visibility and representation they deserve by elevating them in search results. S.H.E. will continue to help transform the world through search.

SEARCH ENGINE BIAS

WHY S.H.E.

Women are transforming the world every day, but cultural biases distort women’s achievements and potential. Search engine results reflect our human bias, further perpetuating the problem. With S.H.E., we can create less biased results and stop the cycle.

HOW S.H.E. WORKS

Search engines understand a query, determine relevance, and present results. As a browser extension, S.H.E. operates on the search backend, filtering and repositioning results to yield more equalized, accurate representations.

10% 28%

WE NEED S.H.E.

Only 10% of search results for “CEO” depict women, despite women comprising 28% of the occupation. Search any common job and when women appear, they are lower in the results than men 60% of the time.1 When you search “great hair” or “perfect hair,” the results prioritize white women with sleek locks. Our search engine algorithms are capturing our stereotypes and serving them back to us in the form of biased results. With biases like these, it’s no surprise that women are almost three times as likely to say that their gender made their job success more difficult.2

1 Pew Research Center, DECEMBER, 2018
2 Market Watch / Pew Research Center, DECEMBER, 2018

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THE S.H.E. EXTENSION

We built the S.H.E. extension to help take bias out of search. Add S.H.E. to your Chrome browser to give women’s transformations the visibility they deserve. If you run into a biased search term that S.H.E. hasn’t balanced yet, flag the result so S.H.E. can transform it in the future.

Download S.H.E. Extension View terms S.H.E. is equalizing. Pantene